Quote:
Originally Posted by NThomas
I don't understand why Starwood Capital is building one brand, 1Hotel, while their subsidiary, Starwood Hotels & Resorts is starting up another environmentally friendly hotel, element.
Why wouldn't Starwood Capital just focus on Starwood Hotels' element brand? I think Starwood Hotels has proven it can do a good job with managing hotel brands. What's the advantage in having two competing brands?
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I believe Starwood is also the owner of the ALoft hotel concept at the Domain