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Happy Salesforce Tower Opening Day!

Marc Benioff to dedicate Salesforce Tower with speech on civic priorities

Salesforce Tower opens with fireworks and light display at 1070 feet

Salesforce is opening its colossal tower rising above the San Francisco skyline with great fanfare Tuesday. The lights will go on at the top of the tallest building west of the Mississippi this evening to display a permanent multi-million-dollar art installation by San Francisco artist Jim Campbell. A 15-minute fireworks display is also scheduled to explode from the top of the 61-story building on Mission St. at 8 pm.

Atop Salesforce Tower the world's highest work of art

The show will begin each night with the colors of the sunset, whatever they may be— red, gold, purple or white in the fog. “Day for Night” will run from dusk to midnight and then it will show a constellation of stars until sunrise. Campbell will spend the first few months trying to figure out what works. He already knows what doesn’t — a camera fixed on a street corner to show the people crossing. “It feels too much like a surveillance camera,” he said. “I’m more interested in the pulse of the city.” Another thing that will not work is seasonal mood lighting, or colors linked to holidays or sports teams, like those that often bathe City Hall and Coit Tower. Advertising also is out of the question.