[esquire]

^ I agree, if a venue has to have a corporate name, an actual family name is best followed by appropriate geographic references. Beyond that I'd say that having a corporation with a significant connection to the market is preferable... having super-generic names like "Colisée Pepsi" or "Rogers Place" when there is no particular corporate connection to a city beyond just selling the product there sounds a little goofy.

(And yes, it was just "The Forum" or until 1988 when GW bought the naming rights.)