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Originally Posted by someone123
This reminds me of the TD Centre in Toronto, which was designed by Mies van der Rohe. Aside from having a coherent design as a complex, for the first while they even demanded that the shops inside the mall have uniform signage in the same plain lettering (Helvetica?).
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That seemed to be a thing for a while. When Scotia Square mall first opened all of the shops had uniform storefront signage. The only choice was whether the letters were white or yellow.