[Wattleigh]

3300 Montrose Blvd


Augusta, Georgia-based Southeastern Co. plans to build a 330-unit apartment development on the site of the so-called "Disco Kroger" at 3300 Montrose Blvd.

https://www.bizjournals.com/houston/...-building.html

Southeastern Co. plans $100M apartment project on site of former 'Disco Kroger' in Montrose

By Jeff Jeffrey – Senior reporter, Houston Business Journal
Nov 4, 2022

New details have emerged about what will become of the Montrose property that was once home to the so-called "Disco Kroger" grocery store, a popular haunt of Houston’s LGBTQ community.

Augusta, Georgia-based Southeastern Co. has selected the site for its first multifamily development in Houston. The company plans to build a 330-unit midrise apartment building at 3300 Montrose Blvd.

Southeastern Vice President Mary Senn said the project is expected to cost $100 million by the time it is completed, factoring in the cost of land and labor.

Senn said Southeastern has worked with Kroger on new developments in the past, so the grocery store chain reached out to her company when it decided to shutter the store at 3300 Montrose.

“They knew our work, so they decided to offer the site to us,” Senn said. “We liked the location, we liked the market, so we said yes.”

Senn said part of Southeastern’s attraction to the site was Montrose itself.

“It’s a very livable area that has a lot going for it to attract tenants,” Senn said. “It has great restaurants, great bars and a lot of new development coming to the area. It’s accessible to a great number of jobs. That’s only going to help to bring people into the area who are looking for a place to live.”

Southeastern paid an undisclosed amount for the site in February 2021. The property is now vacant after the shuttered Kroger store was demolished last year.

In its place, Southeastern plans to build a $68 million, 475,375-square-foot building that will consist of seven floors of apartment units over a two-story parking garage, according to filings with the Texas Department of Licensing and Regulation.

Senn said the building will have a large amenity deck that will feature a pool, outdoor coworking space, a grill area, a fire pit and a recreational lawn.

Inside the building, residents can expect a club room, a game room, a fitness center, a Zen garden and a dog spa.

“Each of the developments we build is unique,” Senn said. “We really try to make sure it fits the market and the look of the neighborhood. We plan to make something really, really nice.”

Southeastern has tapped Tysons, Virginia-based Davis Carter Scott to design the project and Houston-based Walter P. Moore to serve as the project’s civil engineer. The company has not chosen a general contractor yet.

Senn said the project is currently going through the permitting process. However, Southeastern expects to break ground in the first half of 2023.