So, red wine tastes better when you open a bottle the day before you drink it. You should leave the liquid in touch with ambient air for a few hours. Then drink it while having a meal, especially with meat dishes and cheese.
This for example is a proper red wine decanter.
That's what the new wine museum is designed like, a trendy decanter of some kind.
More pictures on pss-archi's thread for this thing. Materials seem neat; it should be a significant tourist attraction locally.
Also something marketing to promote local products.