Quote:
Originally Posted by JHikka
Sure, but then locals would just call it 'the Corral' or whatever, defeating the purpose of having a sponsorship naming partner and immediately devaluing the naming rights. That's why we end up with a plethora of Places and Arenas and Centres.
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I'd be curious to know how many people actually refer to their home/stadium arena by the corporate name. I wouldn't know what to call where the Leafs or Senators play. Somehow I doubt people (not including media) change what they call an arena because the corporate sponsorship changed. Granted, I don't keep up with it but damn Rogers has made a mess of it.