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Old Posted Sep 16, 2019, 2:24 AM
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craigs craigs is offline
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Location: Los Angeles
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Quote:
Originally Posted by galleyfox View Post
I prefer Television Market Areas to determine rankings. If the region is truly functioning as a single cultural and economic unit, then the media should be reflecting that. If the people of Baltimore and D.C. are working in each other's cities and frequenting each other's stores and following each other's media, then the market would follow. D.C. seems to be encroaching on Baltimore, but they're still distinct entities.

The 2018-19 Nielsen rankings feel right to me. I also like that they rank households and not individuals.

1) NYC - 7.10M
2) LA - 5.28M
3) Chicago - 3.25M
4) Philadelphia - 2.82M
5) Dallas - 2.62M
6) D.C. - 2.48M
7) Houston - 2.42M
8) San Francisco - 2.41M
9) Boston - 2.36M
10) Atlanta - 2.34M

Interestingly, the media markets agree that some of the cities put into the NYC CSA are more affiliated with Philadelphia.
Does Nielsen list San Jose separately from San Francisco? I ask because the Bay Area's only NBC affiliate broadcasts out of San Jose.
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