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Originally Posted by Urbanthusiat
Well, it's possible he was using that image for marketing the property to retail tenants and lenders - the image came from LoopNet. Maybe he found that there was actually more interest in the project than he anticipated, and decided to up the floor count and, feeling confident, go to the press. It is definitely the same site - both show the mural loft building directly adjacent on the same side. If you look closely, there are actually some similarities in the 17-story version and the crude drawing of a 30-story building in yesterday's article - a setback above the retail podium, detailing on the southwest corner, and an angle along the retail base adjacent to mural lofts. It looks to be the same thing, but taller.
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This makes some sense except yesterday's article, hell it was in the headline, said Blumenfield was replacing the retail strip concept with a high rise - no mention of a 17 story building. But I didn't see the rendering in the article so maybe the 17 story rendering was from a very preliminary concept that somehow got leaked before Blumenfield decided to build this as a retail-only project before switching gears again into the current high rise proposal. Funny how all that back-n-forth worked out.