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https://www.bizjournals.com/houston/...rtnership.html

University of Houston Athletics, TDECU reach major deal to extend partnership, stadium sponsorship

By Chandler France – Reporter, Houston Business Journal
Jun 21, 2023

The University of Houston and Texas Dow Employee Credit Union officially inked a $20 million partnership extension, which includes naming rights for TDECU Stadium and other university initiatives.

The extension will maintain TDECU’s naming rights for the university’s football stadium through at least 2034, UH said June 21. The agreement was announced in principle in September 2022 and has now been finalized.

The partnership between UH and TDECU began in July 2014 when the organizations signed a 10-year, $15 million stadium naming rights deal for the university’s new $128 million, 40,000-seat football stadium. At the time, the naming rights deal was one of the most lucrative in the NCAA, with its $1.5 million-per-year price tag being the third-largest in college sports.

The partnership extension is the largest agreement of its kind in the history of UH Athletics, the university said. Additionally, the partnership goes beyond stadium naming rights and includes campus initiatives surrounding food insecurity, financial literacy and workforce development. UH President Renu Khator said the extended partnership better positions the university as it enters the Big 12 Conference and as it pursues becoming a top-50 public university in U.S. News & World Report's annual rankings.