The SFYIMBY article brings up 130 Townsend as an example of what this project envisions as far as design incorporating the brick and mortar typology of Central SoMa's warehouses. I think this project has the potential to turn out quite handsomely and would fit in well with the existing neighborhood.
Here are some other good examples of recent projects utilizing the same aesthetic:
https://goo.gl/maps/mLdE8A23znpT4tF58
https://goo.gl/maps/xX1bfUrou675PyjW9
https://goo.gl/maps/tbcSVe88322xtJYN6
https://goo.gl/maps/bqgQwHwQHUWQLrtV9
And 130 Townsend itself:
https://sfyimby.com/2021/02/a-new-bu...francisco.html