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Originally Posted by rivernorthlurker
Totally agree, and they'll figure it out. More 'experiences' than shopping. Eg the Prince Museum, the Museum of Ice Cream, and the Starbucks Roastery are all good recent additions. And flagship stores like Ralph Lauren.
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100% this. I was at the Starbucks Roastery with my girlfriend a few weekends ago and it was absolutely packed. Every. Single. Floor. Packed!
We need a lot more of this, and a lot less of crap you can find at Old Orchard. Flagship stores are totally fine, but a ho hum Banana Republic or Gap? Who cares. Tourists that visit the Mag Mile have those in their home towns. We should focus on unique experiences that only mega cities like Chicago can offer.
I have no worries at all about N Michigan Ave. It is undergoing a somewhat difficult transformation (as are all premier retail streets in the post-Covid era), but it will come out on the other side better than it was before.