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Old Posted Mar 27, 2022, 5:27 PM
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https://commercialobserver.com/2022/03/sunday-summary-power-to-the-peebles/

Sunday Summary: Power to the Peebles!


BY THE EDITORS
MARCH 27, 2022


Quote:
Don Peebles has a vision: The developer with projects in New York, Los Angeles and Miami is busy at work with plans to build the biggest, and most inclusive, mixed-use project in history. Full stop.

This means a 2 million-square-foot mega-project called Affirmation Tower across from the Javits Center that will have a Black builder (Cheryl McKissack Daniel, president and CEO of McKissack & McKissack), a Black architect (David Adjaye of Adjaye Associates) and tenants like the Museum of Civil Rights, which is headed by the Rev. Al Sharpton, as well as the NAACP.
Quote:
The real question is whether Peebles (and Steve Witkoff who’s partnering with him) can win control of the 1.2-acre site at the state-owned 418 11th Avenue.

An initial RFP for the site was issued by then-Gov. Andrew Cuomo’s administration in March 2021, but Gov. Kathy Hochul decided to throw out the original RFP with the hopes of including an affordable housing component to the plans.
Quote:
”Obviously, affordable housing is a sensitive issue and an important issue,” Peebles told Commercial Observer in a far-reaching conversation about his plans. “But it doesn’t belong across the street from one of the largest convention centers in the United States — a tourism and economic engine for New York.”

This is a project to watch closely. Heavies like Brookfield, Related Companies, Rockrose and Tishman Speyer submitted proposals for the initial RFP. The competition should be stiff, even though Peebles is extremely confident.
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