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Originally Posted by the urban politician
But I have long felt that Chicago just markets itself so poorly that it’s criminal. Just being a place that people from Michigan and Iowa visit to take in some cool skyscrapers………Goddamn, come on man. Really?!!
Everyone knows that there is way the hell more going on here. Why can’t anyone finally get this point across?
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I don't think this is a marketing problem really. We need to deliver on things like affordable housing and crime reduction, and then we can lean into the "gangster city" image (which is iconic/distinctive in its own way) once it no longer reflects a sad reality. Not sure we can shed that image any more than we can improve the weather.
The city has a tremendously diversified economy but no particular calling-card industries. People will move here for jobs, dreamers will go somewhere else. It's not something we can really change; leaders just have to keep the wheels churning and not let things like crime or budgetary issues sink the ship.
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Originally Posted by urbanpln
Atlanta leaders worked hard to shake their southern racist past to become one of the most tolerant cities in the nation. The city continues to attract and grow at a rapid rate due to this new image. The city still has major problems but it has benefited greatly from its new image.
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Atlanta succeeded because it offered tangible benefits to lure people and businesses - affordable housing, good jobs, decent weather, natural beauty, arguably the US' best air connections. Any kind of civic branding is just a gloss that doesn't move the needle much in isolation.