Quote:
Originally Posted by MolsonExport
There was a time when if you went into a pub or tavern, the default beer on tap was usually Molson (Export, Golden, Dry), or Labatt (50/Blue) or O'Keefe, and out east, perhaps it was Moosehead.
Nowadays check out the beers sold on the menu of most restaurants. Budwisser and Coors-Fright are listed as "domestic" beers. For crying shame.
The old mainstay Canadian lagers/ales were perhaps not the greatest beers in the world but at least (a) they were Canadian beers, and (b) they were far better than the Yankee steerpiss that has usurped them.
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Moosehead is from Saint John NB while the Halifax brewery is Oland and the most common generic beer in NS seems to be Keith's (which Oland acquired but was older). Moosehead in Saint John was started by a branch of the Oland family that relocated after the Halifax Explosion. All of these are subsidiaries of large multinational conglomerates now.
I think when it comes to this shift you must account for the bigger trend toward regional or local craft beer. The people who want good quality beer do not tend to buy mass market beers, and there are always people who buy whatever is cheapest. I am not sure there's much of a mid-range tier of connoisseur who goes for Molson instead of Budweiser (is there any difference in quality?). Some people still buy the old beers for historical reasons (e.g. Lucky Lager in parts of BC or maybe Kokanee is like this too?).
For some reason PBR had a hipstery reputation at one point.