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...a disdain of large companies, chain restaurants, anything large scale really.
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A lot of these notions about Victoria are just myths. Victorians love fast food chains, Starbucks, Tim Hortons, 7-11, and drive-throughs. Per capita comparisons with other supposedly unhealthy/unenlightened Canadian cities have never been flattering.
Also, Victorians fetishize their Wal-Mart supercentres and big box shopping generally, which is one of the reasons why the downtown core has taken such a massive hit in the past ~30 years.