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Originally Posted by Phxguy
I really like the new renovation but I don’t know who it’s for. It feels like the Center is consistently on this precipice of return but never reaches it. I guess like you and the other poster said, we’ll just have to wait for the new office, campus, hotel, residential concepts and ANOTHER renovation to downsize the cinema. At this point, I wonder if it would’ve just been better to knock down the center as whole and start over with the Center inverted to address the streets.
https://youtu.be/R1wio6Ewu1U
Here’s a video from a channel called Retail Archaeology. He’s a Valley-local who films dead or dying shopping centers. This one covers the Az Center from this past November. Check out the comment section, it’s interesting to read how the Center used to have a plethora of nightlife.
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I recall going in the early 2000's and I remember a pretty bustling food court on the second level! It's interested how with more people than ever down there the mall is less successful.
I think that you need a draw, and it very much becomes a compounded effect. If you can get a few good retailers in then the rest will come and people will come. You need critical mass, and it's not just on the population day/night, it's critical mass from having enough of a reason to visit the retail.
I agree with your comment on "now knowing who it's for." You're either a shopping/entertainment destination or you're a school. Right now there is no identity.