Speaking of the Champs-Élysées, Nike set a new record in Paris by purchasing this Art Deco building for €613 mi on the avenue.
http://www.leparisien.fr/paris-75/av...19-8165607.php
The deal was apparently officially made in last October, so this is some kind of old news that I'd missed.
They purchased it from Groupama, a French insurance company.
A record because the building is not even really large, of an area of 7700 m2 (~83k sq ft), which means it would've sold for €79,610 per square meter, or roughly US$ 8000 per square foot.
It is located on the busiest segment of the avenue, which in turn would be the most visited in Europe (100 million visitors a year). That would explain the insane price Nike had to pay for it.
They're planning to make their European flagship store of it. Groupama says they had to refurbish it for €80 mi to sell it to Nike; that was probably some part of their deal.
Google Street View shows the building while it was being refurbished if you're curious.
https://goo.gl/maps/jrsx6xTfVQVP6W498
Guess it's a decent building, but I honestly find it rather random over here. It is nonetheless registered in the historic heritage; possibly as an early Deco building or something.
I suppose architects would appreciate its historic significance much better than I can.
What makes it outstanding is obviously the prime location anyway. Again, this avenue has just always been ultra touristy and busy.