[wwmiv]

We do have two signature towers already, one of which is one of the last designs of an actual starchitect (Google Sail and Frost). I think that major expansions from outside players with signed pre-leases for major square footage, rather that spec towers, are our most likely to emerge with a third signature tower.

I’d look to Amazon in the future, an AT&T Tower, Salesforce, 3M, Intel, for major expansion offices that could (not will) be in signature towers or nearly so.

Or relocations of companies to Austin that match better with Austin’s economic strengths than their current home and that aren’t especially attached to their current home either:
a relocation of iHeartRadio from San Antonio, for instance.

There’s also the possibility that one of our local companies could blow up. Frankly, I’d love to see Tito’s or one of our breweries turn corporate. That’d likely be a signature skyscraper if they upscaled massively their distribution and capacity quickly and needed the office space.

We’ve had multiple European tech companies relocate their NA HQs from SF to here specifically because it’s cheaper and they have greater overlap by two hours of the work day back home. If somebody bigger does the same, that could result in a good tower.