[WestCoastEcho]

Originally Posted by bluefox

I mean... consumers are largely zombies when it comes to this stuff, but this is precisely why the Competition Bureau needs to grow some cojones and actually investigate the way these companies are pricing retail fuel.

They're manipulating prices based on the time of day in a way no other region in Canada sees and by doing this, they're conditioning people to think 155.9 is cheap because they get used to the new higher price.

"Oh, what a relief, gas is coming back down, I can fill up again!" even though you're still paying a net 40 cents a litre more than you were 3 years ago at this time.

Add to that the fact that gas prices are 9-10 cents a litre more on average during the day (darn that daytime gas tax!) and it artificially changes consumer behaviour by making people wait til the evening so they can "save" a whopping $5 on their fill-up.

Competition Bureau: do your job.

The issue is a lack of supply, especially supply from a lower cost region. See this from Marv Scaffer on the matter:

https://marvshaffer.blogspot.com/2019/04/more-refining-capacity-in-alberta-wont.html

The important bit:

The Premier’s call to build more refining capacity in Alberta clearly is not the answer. Firstly, Alberta will not support the construction of additional refining capacity in its province with all the financial and environmental costs that entails in order to address a gasoline pricing problem in BC. More importantly, building more refining capacity in Alberta won’t solve the problem. It isn’t a shortage of refined petroleum product supply in Alberta that is driving up prices in BC; the problem is constraints on the delivery of Alberta supply to BC.

For many years now, BC has relied on Alberta to meet much of its demand for gasoline and other refined petroleum products. It was more efficient for the oil companies to refine in large-scale Alberta facilities serving Western Canada and to ship the product to BC than to refine here. And what was good for the oil companies would have been good for BC consumers except for one very unfortunate fact. The price of gasoline and other refined petroleum products in BC is not based on the cost of refining in Alberta plus shipping to BC. Rather, it is based on the much higher cost of supply from the major alternative source of supply for BC consumers – deliveries from Puget Sound refiners.

Puget Sound only supplies a small proportion of the gasoline and other refined petroleum product requirements in the province, but it is what economists call the ‘marginal source of supply’ – the source BC has to turn to when Alberta supply plus the limited local production is not sufficient to meet provincial requirements. Because Puget Sound refiners are the marginal source of supply, they effectively set the market price. Shippers from Alberta can charge the delivered Puget Sound price, even if it is well above their own cost, because they are still competitive with the only available alternative. And Puget Sound is the only available alternative because of limited pipeline capacity for additional deliveries from Alberta.

That Alberta supply (and the relatively small amount produced in BC) sells well above its cost is very evident from the data on refining and marketing margins in BC versus elsewhere in Western Canada. The refining and marketing margin indicates the difference between the before-tax selling price of gasoline and the cost of crude oil – it is a measure of the gross profit from sales. The margin the oil companies realized from gasoline sales in Vancouver in March 2019 (when gasoline prices averaged a mere $1.50 per litre) was 54 cents/litre, some 20 cents per litre higher than the margin for sales in Calgary and Winnipeg which were 33 cents and 34 cents respectively.

Puget Sound wouldn’t be the price-setting marginal source of supply for BC if there was sufficient pipeline capacity available for gasoline and refined petroleum product deliveries from Alberta. But, as we know from another story, pipeline capacity is limited and efforts to increase capacity have been frustrated by BC government, First Nation and other opposition.