[Natoma]

I don't know how you can possibly think Sterling Bay is the villain here. This whole thing was set up by the city, and it's going exactly to plan.

Manufacturing hasn't made sense in this location for decades. The city could have let property owners sell when they wanted to, and have the area develop piecemeal. Instead, they kept the whole area intact and 'undeveloped' by protecting it as a manufacturing zone. And they waited until 2018, when all the surrounding neighborhoods were bursting at the seams, to free it up.

They basically guaranteed that it would a) be developed as one big project by a big developer under a big plan, and b) that it would be huge and dense and transformative.