Quote:
Originally Posted by SIGSEGV
I wonder if Chicago should try to market itself to seniors as a place you can get around without a car. Probably need to finish making the L actually accessible though...
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I think it does - individual developments certainly do, and I think even associations like the AARP talk about the advantages of cities with good transit and if be surprised if they didn't include Chicago when talking about those cities. Among retirees, it can be a hard sell to get people to retire further north than they worked most of their life because of the winters. But for existing upper Plains, Great Lakes, and upper Midwestern, climate would be less of problem, and convincing then that their grandchildren will think if them as"cool" if they retire to a big city is a bigger factor than some people realize, too. Grandparents want their grandchildren and children to visit, after all.
Marketing-wise, I think Chicago should vocally tie itself to the Great Lakes more than the Midwest in press. "Great" is better than "Mid" and "Lakes" reminds people we have water and who doesn't like lakes, whereas "west" has some positives, but I think that within context, "Lakes" is better.