I really don't think that's any kind of rendering and is more logo-ish, stylized branding, whatever. I can't see any market for a hotel of that scale here, especially with another one coming on line @ Nova Center(someday!) and a few others in the works.
Image courtesy of Halifax Retales...
http://halifax.retales.ca/wp-content/uploads/2018/03/DXNfXKtU0AA4ig8.jpg