Quote:
Originally Posted by OldDartmouthMark
Initially I thought Halifax should be the name of the team, as most professional teams are named after the city in which their home team is based (especially if the city of Halifax 'invests' in at least part of a stadium or the land on which it is situated, and related infrastructure), but Atlantic is more inclusive for the region
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Yeah, it's a strategy that helps give the team appeal in the wider regional market. Each of the major North American sports leagues has four or five teams named after the state instead of the city, and the New England Patriots are, of course, regionally-named. In the CFL we have the Saskatchewan Roughriders.