Quote:
Originally Posted by OrdoSeclorum
A lot of marketing is just establishing a place for the product in a person's mind. You don't consider places you've never heard of. Obviously.
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Ehhhhh, fair enough. But I still don't see how it does anything more than reassure people that yes, Chicago does indeed still exist. I wonder if there's even a way to understand how many people take any sort of action based on these ads. I know Warsaw exists. If I was on a train and saw a Warsaw ad, the likeliness that Warsaw will become a destination in my future I don't believe has increased by any real amount due to the ad.
BTW, I like Warsaw and specifically the people from there, I've been there twice, just using it as an example.
I guess my point is, what further is the city currently doing to actually entice people to come here? Something that actually has a measurable impact on visitors and our image overall?