Quote:
Originally Posted by isaidso
I'm not sure if you're serious or joking. If you're serious that's quite a reach.
Canadian based Alimentation Couche-Tard is one of the biggest convenience store companies in the world. They're regarded as a category killer, efficient operators, and have spent years taking out rivals. As a result they own lots of different brands on 3 continents.
It only makes sense that they attempt to stitch the whole thing together under one powerful global brand. Circle K had the most stores in the most countries and a brand that works across languages and cultures. This sort of thing happens all the time. CP Hotels buys Fairmont and changes the name everywhere to Fairmont. Biovail buys Valeant and changes the name to Valeant. In business brand recognition matters.
Alimentation Couche-Tard is a Canadian corporate success story and you're painting it as the Americanization of Canada because they're trying to build a powerful Canadian owned global brand???  |
Canadian owned is not what I was talking about. But go ahead and spin my comments about circle K into something they are not. Jesus fucking Christ. I know much more than a thing or two about branding...get back to me when you've been an editor of a marketing journal.