Posted May 25, 2017, 3:36 AM
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Registered User
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Join Date: Feb 2013
Posts: 377
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The article states...
G2, which is something of a Yelp for b-to-b software, started out slowly but turned a corner in the past year as it signed up IBM, Salesforce and Marketo.
The company makes money by selling access to its reviews and data from software buyers. It creates free pages for companies in nearly 200 categories of software. Software makers can pay to license access to G2 reports for marketing purposes. Software companies can license their pages from G2, so they can upgrade them, and they can also can purchase demographic data about software buyers from G2.
The startup is competing against heavyweight tech-research firms such as Forrester, Gartner and International Data Corp.
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