AddStructure raises $1.4 million to bring voice search to more retailers
AddStructure, a Chicago startup building a voice shopping platform powered by machine learning, has raised $1.4 million in seed funding.
The company, which participated in Techstars’ inaugural retail accelerator, has been working with Target to launch a product that lets online shoppers search using natural language. AddStructure is working with Best Buy as well; the retail company also invested in the startup's seed funding round.
The funding will go to accelerating development of the voice shopping platform, which is the company’s fourth product targeted at e-commerce sites. Its other products are called Signal, Path and Scaffold, which all use machine learning to improve search, capture more organic traffic and structure-user generated content, respectively. The new platform doesn’t have an official name yet but is called “Conversational Commerce by AddStructure” for the time being.
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