Ed Ruscha has been deservedly talked about on NLA before. Here's a new
short video put online at Vimeo three weeks ago about him and his work:
One thing I learned is how you pronounce his name. I'd never heard anyone
say it out loud before and the way I thought you'd pronounce it isn't correct.
How do you think it's pronounced? Hit play and
you'll know at around the twenty second mark.