[mistercorporate]

People were saying the same thing about the music industry before. Nowadays the musicians that are profiting stream their songs for free on youtube and other sites while making negligible money from itunes and spotify. They make up for this with huge revenue from concerts and merchandising. MLS Live used to be usable all over the world but now its only usable in North America as each international market insists on purchasing a license for their own stream with their cable license since it is now a more significant part of their audience. Unfortunately companies keep streaming numbers close to their chest so its really hard to verify trends. Even if they dont have overall absolute numbers compared to other sports, the 18-49 demographic is the only one that matters to most advertisers so its highly sought after, several times more valuable than an older audience, for better or worse.