[trofirhen]

I think perhaps the makers of this, first off, listing "themes", such as 'log cabin? No, too wintry...." "geodesic domes? No, too science-fiction ....."
So they settled on this multicolored wooden structure we see.

I think it's just an attempt to get people to sit out in mid-downtown, consume, and (it seems) possibly watch entertainment of one kind or another, from time to time.

Maybe it seems a bit hokey "Main St, Disneyland," we can call it what we will.
But its objective is to get people into downtown central, sitting comfortably, often drinking... and building designs can be changed in years following ...