[TakeFive]

Originally Posted by DownhomeDenver

Finally! How many development iterations and renderings did we go through over the years for this specific plot of land?! What's nice it's going to be a Hotel Indigo! Good brand!

Still rather surprised that we don't have a W. Just weird to me.

Wait... We have an update which DownhomeDenver mentions.

Updated: Mar 31, 2015, 3:34pm MDT according to Molly Armbrister

Union Tower West... will include a 180-room hotel by InterContinential Hotels Group (IHG).

The hotel will be branded as a Hotel Indigo, IHG's boutique brand. "We are excited to expand the Hotel Indigo brand into this incredible downtown Denver neighborhood," said Jason Moskal, vice president of lifestyle brands for the Americas at IHG

In an article by Hotelier & Hotel Dime Magazine dated March 26, 2015
"IHG positions its boutique brand to target millennials"

As more hotel chains realise the strength of the boutique and release their own lifestyle brands, InterContinental Hotels Group (IHG) has revealed plans to drive this buoyancy further by targeting the Millennials.

The rise of the Millennial traveller, expected to be the biggest group of hotel customers by 2020, has sparked major development plans for the big brands, including IHG, as more hotel chains create tailored arms to tap into this market.