Quote:
Originally Posted by bomberjet
Focus on buyers? Meaning agents are only focusing on buyers as clients as opposed to working with people who are selling. Or agents are so low on people looking for homes, they're focusing on attracting these people to shore up their income? As in agents are going broke due to lack of home buyers.
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Yeah, working with buyers as opposed to sellers. The axiom over the past ten, fifteen years was that - when you got to a reasonable level of success - you only wanted listings. Listings don't require driving people around 15 weekends in a row and writing ten offers to secure one property for the same 50% of the commission. They require investments of a different sort, but they're less time consuming leaving you more time for - securing more listings! And that worked while every listing was virtually assured of being sold.
Since listings that aren't the very top of the pile are now sitting for a couple months at a time, a buyer is now a more assured payday. You may still have to look at a few houses, but if your clients write and the conditions aren't too stringent, you'll have a deal. An active buyer is an active buyer. Sometimes an active seller is only one at the right price. And since keeping a listing up costs money, you don't need a listing sitting for three months with a vendor who won't drop the price to come in line with the market.