I saw this Hub student housing in Tucson last year and, as you can see, it's hideous. The problem with this kind of proposal cannot be solved by adding floors while reducing the overall bulkiness. The bulk is its economic premise. If it looks cheap, it's for a reason, not just because the architects are uninspired. Hub has tweaked this basic design by adding color, offsets, appliqués, etc., but it's unlikely to change the core concept: lots of units, cheaply constructed, and overpriced. The only question I have is whether a compromise is possible with this kind of business model.