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Old Posted Jul 29, 2014, 3:13 AM
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natelox natelox is offline
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Join Date: Aug 2005
Location: Toronto
Posts: 343
Those marketing pieces were obviously not put together by an engineer or an architect. Their diagrams are very problematic.

The structure of Vancouver House is highly subservient to its form, and it really shows when one looks at the floor plans. The upper units are generally fine, but all the lower units are completely ridiculous. Units are just threaded in and around the incredibly dense structural maze closer to the base. It makes for some very strange and awkward plans. When you look at the extensive marketing (the exhibition, sales centers in Asia), positioning efforts (high-art academic concepts and vocabulary), exotic unit names (employing unit concepts like pied de terre), and their use of BIG as a marketable name (The door/kitchen island/murphy bed is 'an original Bjarke Ingles' etc..), I can't help but think they're using every marketing technique in the book to mask, or at least mitigate, these really awful plans.
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