[wcphil]

It's not that there will be no parking, it will just be underground. I think the quote was referring to other buildings where people are willing to pay a lot for very little amenities in other buildings (so by providing these amenities, they can get even more).

"Planned are two new store buildings facing Market Street, lit by Times Square-style signs, that will be topped by 325 apartments (at perhaps $2,200 a month for a one-bedroom unit), with parking underground.
Read more at http://www.philly.com/philly/business/20140319_Retail-residential_development_planned_on_Market_St_.html#rIicEtLGjZb7YuRb.99"