Alwaysmore Gilmore...
A December 8, 1951, fire at Rand's Beverly Round Up, which turns out was just east of Herbert's at the SE corner of Beverly & Fairfax.
Boston Public Library
We've seen this card before in
BRR's round-up of Rand's Round Ups in post
#13392
As seen before in
Chuckaluck's prior post
#20178
cbstelevisioncity.com/