Bratina has options for his campaign strategy. He could choose
Join Me in the Twenty-Minute City, or
Hamilton: a City on the GO, or go back to the tried and true with
Platform Shmatform 2014 
If voters keep strong memories of things like Peggygate and the council censure, his alleged bullying of the city manager during the LRT debate (which will come up again when the integrity commissioner gets around to reporting his investigation), the police board issues, and his most recent embarrassment over how he handled the Mesic shooting, then vote splitting may not be a problem.