This rendering pretty much explains everything.
They obviously want a place where people can safely pull in and, yeah, their entrance is going to be
facing the park and the trail. A nice, relaxed situation as opposed to the hecticness and, perhaps, danger of Cesar Chavez. It fits their identity. According to the sign in the rendering, they plan to call it "The Grand Austin Hotel at Waller Creek". So it makes perfect sense, though I do wish they would do more to spruce up the side that's going to be facing Cesar Chavez.
I think the building is going to be so big and prominent that it's going to stand out no matter how bland that side looks.
Man, I can't wait until this one gets under construction.