They should incorporate the arena with the new Fairmont hotel. Think LA Live and the Staples Center. That area is going to explode once the Waller Creek tunnel is completed. The reason the Drum sucks and always will is that it is isolated and generic. You need to build it in a location that people will have access to things other than the arena itself.
http://en.wikipedia.org/wiki/Staples_Center
http://en.wikipedia.org/wiki/L.A._Live