Looking at an old article about the trans-Maine highway, it was suggested that an Alberta -> SJ pipeline could also follow that route.. although I suppose there's already existing pipelines which can do the job so probably scratch that.
Anyway, if the route was built and it became popular, it would create a situation where travellers to Fredericton, Moncton, PEI, and NS would all go through SJ. Very cool.
Actually I guess the interchange to get to Fredericton is a bit before SJ, so you'd want to put a giant full colour skyline/billboard brochure of SJ right here saying " only 6 mins away!"
https://maps.google.com/?ll=45.229508,-6...90IcmyXukCO1PscymWA&cbp=12,93.46,,0,0.69