One thing that 39th ave has going for it, is although it's in an industrial park, it's next to a rare thing in most industrial park: small blocks and small buildings. The blocks between 34th and 39th aves and MacLeod Tr and Blackburn Rd could easily go from lots of small industrial to retail/commercial/entertainment, there's already a restaurant in there. Those industrial buildings aren't really any uglier than buildings like the Amsterdam Rhino or Broken City are in, and about the same size.
https://maps.google.com/?ll=51.020545,-114.05405&spn=0.007653,0.021136&t=h&z=16