[CaptainKirk]

Kinda both right

The licence fee for the stadium use and playoff games will remain the same as the agreement in 2011. The details are as follows:

▪ TWENTY-SEVEN THOUSAND, FIVE HUNDRED DOLLARS ($27,500.00) for the
term of the Agreement (2012) (based on $2,750.00 per game);

▪ The Licencee shall pay the sum of SIXTEEN THOUSAND DOLLARS ($16,000.00) plus applicable taxes, without deduction, for the term of the Agreement, for the use of the premises for CFL playoff games

▪ The Licencee shall pay the sum of ONE DOLLAR ($1.00) plus applicable taxes, without deduction, for the term of the Agreement, for the right to use the Premises forthe Licencee's training camp;

▪ The Licencee shall pay the sum of ONE DOLLAR ($1.00) plus applicable taxes, without deduction, for the term of the Agreement, for the right to operate the concession to sell food and beverages during the Hamilton Tiger-Cat games,
including beer, at the premises;

▪ The Licencee shall pay the sum of ONE DOLLAR ($1.00) plus applicable taxes, without deduction, for use of the parking area located on the northwest corner of Balsam Avenue and Cannon Street, Hamilton, Ontario;

▪ The Licencee shall pay the sum of ONE DOLLAR ($1.00) plus applicable taxes, without deduction, for the term of the Agreement, for the right to sub-licence thecorporate and media boxes; and,

▪ The Licencee agrees to actively market the City of Hamilton and to provide the City with ONE HUNDRED THOUSAND DOLLARS ($100,000.00) of agreed upon advertising for 2012.

Not sure what exactly that "$100,000 of in-kind advertising" is. Anybody?

http://www.hamilton.ca/NR/rdonlyres/...ium_Licenc.pdf