The current trend right now in Toronto and other Eastcoast cities are luxury sports bars - using huge screens and large, lush seating for the crazed sports fan with food that is "elevated" above "bar food" so as to invite casual fans or the non-fan to take part as well. The model for all the new sports bars in this style models this huge one in Toronto. Vancouver has one already - Red Card (
http://www.redcardsportsbar.ca/index.php)