Quote:
Originally Posted by ethereal_reality
The Metropolitan Building at the northwest corner of 5th & Broadway in 1938.

usc digital archive
Can any one tell me what's going on with the sign at the top of this building?
The top part looks like a silhouette from Dante's Inferno.
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First--I'm confused by the picture below. In spite of the sign, this doesn't appear to be the same building as the one in your pic above, ethereal:

LAPL
http://jpg1.lapl.org/pics49/00044405.jpg
But as far as the building in your pic goes, here another shot of it--
can't make out what the rooftop sign says--the rooftop sign is for Wrigley's spearmint gum; Owl Drugs is there (also with a different sign):

LAPL
http://jpg2.lapl.org/pics18/00018578.jpg
Foreman & Clark--the "World's Largest Upstairs Clothiers"--moved at some point to Hill & 7th:

LAPL
http://jpg1.lapl.org/pics28/00033893.jpg
But it's the company's branches that are most intriguing--6353 Hollywood Blvd, 1947 rendering and now:

LAPL
http://jpg1.lapl.org/pics28/00033891.jpg

Google Street View

Google Street View
5657 Wilshire Blvd

LAPL
http://jpg1.lapl.org/pics28/00033889.jpg
Well, the massing suggests that this could possibly be the same building, heavily remodeled:

Google Street View
And are these still standing?
Burbank:

LAPL
http://jpg1.lapl.org/pics28/00033887.jpg

LAPL
http://jpg1.lapl.org/pics28/00033888.jpg
Pomona:

LAPL
http://jpg1.lapl.org/pics28/00033890.jpg