[Rizzo]

^ Well now that depends. For a business that can actually be very expensive. All the clients they'd have to inform, changing marketing materials, business cards, letterheads, and signage. Say you just ordered $10,000 worth of printed materials and the new road signs go up in a month. Now they don't match up, and your materials are outdated. I remember this happened to a business I used to work for. It was a change they accepted without complaints but was costly. Since it sounds like there aren't many businesses on this street, it looks like it'll be alright, but if it becomes a trend citywide you might have more pushback.