[ozonemania]

That ad campaign was just spectacular, in my opinion. I have also heard references about it being well-received, and well-utilized. It worked for locals too... I think some people fail to realize that it did have a positive impact on locals, who picked up on the positive reminders of what a beautiful corner of the world we live in, and sharing it with the world was something to celebrate.

It's so easy to nitpick after-the-fact, isn't it?