Teresa Cascioli profile from The Globe and Mail, Sept 21, 2005
In five years, I will like to be best known for... "...being a strong, courageous entrepreneurial underdog who fought vigorously to employ people from her community, who offered a wonderful product at a fair price, who gave back personally in time and with philanthropic initiatives and who worked hard to be a leader. I would like to best be known as someone who did the right thing not necessarily the popular thing and who was respected by her peers for doing so. In five years I would like to be known as the person who rescued a bankrupt brewery that continues to grow and be profitable for all of its constituents."
Quote:
|
It'd be nice if businesses in Hamilton refused to stock their fridges with Labatts - but unfortunately we know most consumers in Canada never take a stand on anything and will buy Labatts regardless... at which point I can't blame businesses for continuing to sell it since it's their livelihood.
|
Unless bars refuse to stock Labatt product, and forsake all of the swag and promo incentive$, anywhere from a third to half of beer fridges in the city will always be lined with frosty, familiar Labatt/Interbrew brands, two of them (Blue and Budweiser) top sellers. When and if consumers who shift major brew allegiances or jump craft brewers blow through the Molson/Sleeman fridges well before last call, the ethical rationalizations will undoubtedly come thick and fast.