Olympics’ Molson Canadian Hockey House slashes entry price to $99
BY BRUCE CONSTANTINEAU, VANCOUVER SUN DECEMBER 17, 2009
VANCOUVER — Molson Canadian Hockey House officials have slashed the entry price to the Olympic hockey pavilion from $500 for an all-you-can-eat-and-drink, all-day pass to $99 for a "Fan Zone" pass that lets you stay for half a day.
"We've always had this [price point] as part of our plan," VisionCo. president Jordan Bitove said in an interview. "There's a corporate market looking for an all-inclusive solution for their hospitality needs but we always planned to unveil a more affordable fan zone pass."
He said a "limited" number of half-day passes will be offered for $99 but did not say how many. The passes allow access to entertainment and food but only include two drinks. A beer is expected to cost $7.
VisionCo. is a partner with Hockey Canada and the International Ice Hockey Federation in the $15-million venue that will operate on the northeast shore of False Creek during the 2010 Games.
The $500-a-day price point raised a lot of eyebrows when it was announced in October but Bitove said at the time it was cheap when compared with events like the Super Bowl, Formula One and Ryder Cup.
He wouldn't reveal precise sales numbers so far but said they are "exactly on target" and noted
corporate customers have already bought 24 of 27 $68,000 packages that include all-day access for eight people for all 17 days of the Games.
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