Quote:
Originally Posted by Rusty Gull
“It’s very appealing. It’s very creative, innovative,” the International Olympic Committee president, Jacques Rogge, said at the unveiling. “I think it will appeal especially to the young population.”
When you hear these words, run. Some of the biggest marketing fiascoes in history were launched with these same words.
|
Yes, one *could* argue a 66 year old man isn't "in tune" with the young folks.
Most marketing, I have to say, is pretty clueless. Especially when targeting the "young population".
There are some genius marketing schemes, but this, is not one of them
